Skip Traditional Banks: 6 Secrets You Didn’t Know About Crowdfunding Campaigns

Skip Traditional Banks: 6 Secrets You Didn't Know About Crowdfunding Campaigns

When it comes to funding your venture or business, a lot has changed over the past few years. Before the world of crowdfunding, entrepreneurs used to have to turn to traditional banks, or big-name investors, to try to launch their projects. Getting these massive investments is still a possibility, but here at InventureX, we believe crowdfunding is much more successful, and a much smoother process. As the #1 agency for crowdfunding campaigns, we believe you should skip the traditional banks, and turn to crowdfunding for investment in your business. Here are 6 secrets you probably didn’t know about crowdfunding campaigns.

The crowdfunding market it huge

Billions of dollars have been spent on investments, thanks to crowdfunding. So far, $34 billion globally has been spent on crowdfunding campaigns. And the market shows no signs of slowing down. By the year 2025, experts believe $300 billion will be spent on crowdfunding around the world. Plus, crowdfunding provides entrepreneurs with unique leverage, that standard financial institutions just don’t deliver on.

Proper crowdfunding campaigns hit the right audience

When you’re launching a crowdfunding campaign, you want to make sure the right people see it. That’s why at InventureX, we make sure to identify and hit your specific key audiences. You don’t want to waste your dollars and time with advertising that is going to the wrong place, and we know just how important this step is to a successful campaign.

Producing great photos and videos make all the difference

Having high-quality photos and videos which highlight your product or business can mean the difference between success and failure. In the digital age, your digital assets are the only representation of your project potential investors will be seeing. That’s why we have our own in-house studio, StudioX, to produce the kinds of photos and videos that will see results.

Crowdfunding is a very human process

When working with banks or other lending institutions, there’s no soul in the funding process. When turning to the masses, you can communicate and appeal to them on a very human level. You can talk with your backers, let them know where you are in the funding, how you got to your idea, the inspiration behind it, and most of all, express why they should put their faith and dollars in you.

A little goes a long way

With crowdfunding, investors have the opportunity to sink their teeth into projects, while shelling out minimal capital. This means that even smaller businesses can find success with crowdfunding. Plus, even with lower-budget items, it’s possible to make a killing with crowdfunding, because your reach can be massive

You don’t have to go at it alone

As entrepreneurs, we often feel like we want to be trailblazers, and head into uncharted territory, to make a name for ourselves. We get that, we’re there with you. But being an entrepreneur doesn’t mean that you have to go through the crowdfunding process alone. There are experts who know this field, and who know the major do’s and dont’s, who can help make sure your project is a success. That’s why we’re so confident in our business as a crowdfunding agency. Our expertise comes from years of experience in the industry, and hundreds of successful crowdfunding campaigns.

How to work with us

If you’re an entrepreneur interested in teaming up with InventureX, we’re always happy to conduct a free funding review. More than 85% of entrepreneurs who work with us hit or surpass their crowdfunding goals. We’re backed by some big names, such as Kevin Harrington, and Kevin O’Leary, both from the TV show “Shark Tank.” Plus, we’re pleased to announce we are registered in 2020 as a Public Benefit Company.

Crowdfunding Psychology: What Campaign Supporters And Backers Really Want?

Crowdfunding Psychology: What Campaign Supporters And Backers Really Want?

When you choose to crowdfund your project, you’re tapping into a ton of financial potential and nearly unlimited support for your idea. Within the next five years, projections show that backers will give $300 billion to crowdfunding campaigns. If you’re an entrepreneur who wants to be a part of that success, you need to know exactly what you’re doing before you launch your crowdfunding campaign. Here at InventureX, the #1 crowdfunding campaign agency, we are dedicated to launching your product to crowdfunding success, from start to finish. But before you reach out for your free project review, you want to make sure your idea is as ready as possible. So what do campaign supporters and backers really want? This is a key question you want to ask yourself, when you’re considering to crowdfund your project. The difference between a project’s success and failure is an entrepreneur who knows the difference.

Have a rock solid pre-launch plan

Campaign supporters and backers want to put money into projects that they believe in, and that they trust to deliver on their promises. That’s why when we team up with entrepreneurs, we make sure their pre-launch strategy is expertly planned. We develop unique marketing content and selling points for each individual idea. This is where we see the most crowdfunding projects turn into flops. Even the most brilliant idea needs an expert pre-launch plan, and it’s what draws the most campaign supporters and backers from the start.

High-quality digital materials

In the age of the internet, the digital assets and promotional materials you produce make all of the difference when getting the attention of campaign supporters and backers. It is crucial to produce high-quality assets which showcase your product, and your vision. At InventureX, we make sure to produce promotional video content, and digital assets that get results.

Crowdfunding Psychology: What Campaign Supporters And Backers Really Want?

Ability to deliver on your promises

Nothing causes more frustration among backers and supporters than the failure to deliver on a project’s promises. This happens when entrepreneurs offer too big, too soon. It’s better to keep your goals realistic, even if that means reeling in some of your ideas, to make sure you can deliver on your promises. While it occasionally happens, it can be frustrating for campaign supporters and backers, who put their trust in you.

Focus on your target audiences

Potential backers and supporters are much more likely to invest in your venture if it’s a project that is in their wheelhouse. At InventureX, we specialize in identifying target audiences, and really honing in on them. This can make all the difference between getting those crucial backers, and failing to hit your mark. This step is key, and takes real skill and knowledge of the market, to properly execute. Potential backers and supporters want to see projects that interest them, and expertly identifying that target audience is crucial.

About InventureX

InventureX is the #1 crowdfunding marketing agency for inventors and entrepreneurs alike, known for its ability to launch ideas to crowdfunding success. InventureX has launched more than 350 ideas since it was founded in 2012. InventureX has partnered with an original “Shark” from Shark Tank, Kevin Harrington. 86% of entrepreneurs who partner with InventureX hit or surpass their desired goals. Visit our website at and submit your idea for a free funding review, to see if InventureX can help your crowdfunding dreams become a reality.


4 Unique Kickstarter Campaigns Launched In 2020

InventureXKickstarter campaigns can help entrepreneurs launch their ideas, no matter how big, small, unique, or unusual. In fact, unique ideas may even be more successful thanks to Kickstarter campaigns, because they can generate viral traction online, and global attention, leading to fundraising from all over the world.

What is a Kickstarter Campaign?

Kickstarter is a crowdfunding platform, which helps entrepreneurs fund their ideas. Tens of thousands of people have been able to crowdfund their projects by launching campaigns on Kickstarter. Kickstarter has a massive reach: since 2009, 17 million people have backed a project on the website.  We’re only in the beginning of 2020, but some unique ideas are already taking off, with the help of successful Kickstarter campaigns. Let’s take a look at 4 unique campaigns, launched in 2020.

  1. Orba

Orba is a musical instrument, built for your hands, that shattered its Kickstarter goals. More than 9,000 backers pledged more than $1 million for the device. The new kind of musical instrument is a synth, looper, and MIDI controller, that lets anyone make music in the palm of their hand, even if they’ve never played music before. The unique project shattered its goals of raising $50,000.

  1. Chamberlain’s new album

Indianapolis-based band Chamberlain is showing how Kickstarter campaigns can help artists and creatives achieve financial freedom. The roots of the band go back to 1991. They reunited in the spring of 2009, for what was supposed to be a short-lived reunion, but instead reunited for the long haul. The group is now working on a new record, but is honest about the financial limitations they’re experiencing. But the band says, launching a Kickstarter campaign is allowing them to make their album on their own terms.

  1. TENMO coffee mug

Coffee drinkers looking for an out-of-this world experience, this one’s for you.This coffee cup is made from Tenmoku porcelain, which dates back to 1,000 years ago. The unique mugs look like a galaxy is inside them, and no two are alike. The project was aiming to raise about $7,000, but more than 1,000 backers have pledged more than $100,000 for these unique and rare mugs.

  1. Flash Forest: drones planting trees

This Canadian drone reforestation project is certainly unique. It modifies drones to fire rapidly germinating tree seeds into the soil, transforming the reforestation process. For every dollar pledged, one tree is pledged as well. The project is doing so well on Kickstarter, the venture has even changed it’s goals, because of how successful it has been. Initially it was looking to raise about $7,000, and so far it has raised more than $60,000.

Before you launch your Kickstarter campaign

You may be inspired by these unique success stories to launch your own Kickstarter campaign. The truth is, launching a successful campaign is difficult, and challenging. InventureX is the #1 crowdfunding agency, known for its ability to launch ideas to Kickstarter success. In fact, it’s already launched more than 350 ideas since it was founded in 2012. InventureX has partnered with an original “Shark” from Shark Tank, Kevin Harrington. 86% of entrepreneurs who partner with InventureX hit or surpass their desired goals. You can submit your idea for a free funding review, to see if InventureX can help your crowdfunding dreams become a reality.


Have a Great Idea? 3 Ways Crowdfunding Provides Leverage for Entrepreneurs

3 Ways Crowdfunding Provides Leverage for Entrepreneurs

As leaders in the crowdfunding field, InventureX has utilized their skills to help over 350 clients reach the funding goals. It’s through this experience that InventureX has gained their insight into the power of crowdfunding. Whether you’re looking to fund a current venture or begin a new endeavor, crowdfunding has been used to raise hundreds, thousands, and even millions of dollars for products, companies, and services around the world.

InventureX knows that crowdfunding has made formulating and funding a project possible for many who might not have pursued it otherwise. This has changed the game for modern businesses looking to gain traction when looking to acquire more financial backing. While crowdfunding is an innovative approach for these modern businesses, it’s important to know what to expect to ensure the effectiveness of your campaign. Do you have a great idea? Here are 3 ways crowdfunding provides leverage for entrepreneurs.

Business Insight

When developing your new ideas, it’s important to convey your progress step-by-step. While communicating the process’ steps might have seemed mundane before, crowdfunding platforms have proven that they’re communication is the most effective tool to a successful campaign. Crowdfunding sites have created a platform where you can communicate your endeavors process and success as it happens to your audience and potential future investors.

Audience Expansion

The invention of crowdfunding is one that was aimed to bring consumers and producers together. It’s through this process that crowdfunding has created a space for demands to be met with a supply that wasn’t otherwise there, funded by those that want it. This process was made even more evolutionary in its mere existence on the world wide web, where these conversations are being held around the globe and right at our fingertips. While funding business endeavors used to be limited to banks, lenders, and other large contributors, crowdfunding has created a process in which supporters from every continent can also be investors. Through this, brand’s audiences have transitioned from domestic to international through modern technology.

Tangible Support

While many entrepreneurs have support going into their new endeavors, crowdfunding has allowed this support to be tangible. By creating an outlet to provide financial backing, projects that may have never taken off can now excel through the donations of family, friends, and supporters who believe in the venture. By seeing these supporters as investors, they can be provided with more insight and personal gain out of the success of your product! It’s through this mutual pride in your goals that a culture of sharing begins and can transition a successful campaign into an overnight success.

Technology has truly changed the game in how businesses are run in today’s society. Without a doubt, crowdfunding has become one of the most important advancements for how entrepreneurs get their projects going.

With experience in crowdfunding for a variety of clients, InventureX knows that the resource can provide leverage for entrepreneurs. However, it takes skill and strategy to get the most out of the unique process. However, with a successful campaign, your project can become reality all with the help of your supporters! Follow us on Facebook and Twitter for more crowdfunding tips!


4 Easy Steps For Launching Your First Crowdfunding Campaign

Steps in Launching Your Crowdfunding Campaign

Crowdfunding has become a new phenomenon in modern economics. Many business ideas rely on crowdfunding to gather the initial necessary capital to start their businesses. Some businesses use crowdfunding to improve their already existing company or product.

InventureX has helped many different individuals with their crowdfunding campaigns. Our approach to crowdfunding is an interesting system that allows crowdfunding campaigns to be more effective and thereby more successful through marketing and promoting them properly.

Transforming Your Ideas Into Long-Term, Sustainable Businesses

It takes effort to turn ideas into businesses. Most of the time the initial idea that starts a business is not the business that gets implemented and grows. Turning these ideas into businesses take careful consideration and effort. The objective goal should be to make a business a long-term business that is sustainable.

Modifying your ideas to make your idea a long-term sustainable business can change the nature of your idea altogether, but you will have an idea that can be turned into a business.

That is the first step to starting your crowdfunding campaign. Tailor making your idea to display a reliable business rather than a raw idea.

​Developing Marketing Content

Marketing contents are the most important part of any crowdfunding campaign. It is the way of delivering the message to the users that are potentially interested in what you are offering.

Ensuring that the content is delivering the message that you are trying to convey is a task that needs to be done to launch your crowdfunding campaign.

Hard to understand materials can cause confusion and therefore, hurt the results of your crowdfunding campaign.

Identifying Target Audiences

Whether it is a product that is trying to be sold, or a service that is being offered, hitting the right audience can be crucial in determining the faith of your crowdfunding campaign. With the help of experts at InventureX, who experience in the crowdfunding market is as much as the age of industry itself, it can help you identify your target audience.

Delivering the right marketing content to the right audience is another key step to launching your first crowdfunding campaign.

It is important to identify who your product would appeal to the most and find a way to provide them with the essentials of your marketing content to deliver your message to them to resonate.

You Might Also Like: The 5 Most Successful Kickstarter Projects Of All Time (What They Did Right)

​Getting Backers From The Crowdfunding Community

Once the easy steps above have been done it is time to get backers. Some of these backers can be found on crowdfunding communities that are contributing part of crowdfunding campaigns on routine-basis.

Making your product and services appealing to these communities can help determine the faith of your crowdfunding campaign. The business idea, the marketing contents, that is being delivered to your target audience needs to resonate with the members of the crowdfunding communities in order to be effective the most.

We can help you find the best solution for your crowdfunding campaign today so please reach out on Facebook and Twitter if you have any additional questions. Thanks!